Things I’ve shipped

An editorial directory for a category that didn't have one.

A live directory of the UK's wood-fired and outdoor sauna scene — operators, builders, and practical guides. The interesting decisions were the ones about what to leave out.

277

operator listings

68

wood-fired builders

11

published guides

Turn a pile of private documents into something you can ask questions of — with the privacy boundary designed in from the first line.

A reusable system that reads a folder of mixed documents and email, answers plain-English questions from your own material, and drafts replies in your voice. Proven across two unrelated collections without changing a line of core code.

2

unrelated corpora proven

1

shared codebase

0

private data committed

A presentation about AI that proves the point by running real AI live, in the room.

A browser-based interactive presentation for non-technical business audiences, with working AI demos embedded in the slides. The engineering that matters is invisible: every live demo has a silent fallback, so a flaky network never becomes a failure in front of a room.

A production tool I actually depend on — and a worked example of keeping AI well away from the data that matters.

A finance dashboard I built for my own household and use daily. No database — the data layer is plain YAML files, kept local and never committed. The interesting parts are the constraints: a demo mode that can never leak real numbers, and an AI advisor that's allowed to read but never to decide.

13

YAML data sources

Daily

in real use

0

real figures shown

The diagnostic pipeline, used end-to-end on a live external piece of work — not a demo.

I ran the full diagnostic chain for a solo founder repositioning a direct-to-audience personal brand: intake, cited research, a five-voice debate, three specialist reviews, and a strategy synthesis they could act on. Anonymised by design — what's shown is the shape of the work and the judgement behind it, never the contents.

5

voices in the debate

3

specialist reviews

0

client details shown

A fragile spreadsheet turned into a dependable, can't-break tool — built fast, hardened for real use.

A small commercial piece for a holiday-let business: their weekly linen-prep spreadsheet, rebuilt as a single offline web app that a non-technical person can't accidentally break. One HTML file, no install, no internet. The story is speed, completeness and reliability on a real business problem — not technical complexity.

1

HTML file — the whole app

0

dependencies or build step

Offline

no server, no internet

A complete artist brand, generated end-to-end with AI — and deliberately held back from looking like it.

A self-initiated concept: an entire alternative-folk artist — music, imagery, brand, copy and a storefront — generated end-to-end with AI, then deliberately held to one cohesive aesthetic rather than the default AI look.

Suno

all music generated, none licensed

AI

every image generated — no stock

1

person, end-to-end: music to brand to store